I’ve been designing websites and brand identities for over 2 decades, for clients around the world and across a wide range of industries — from creatives and small businesses to established brands looking to realign and grow.

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I don’t believe in design for design’s sake. My work starts with connection. I choose to work with clients who care deeply about what they do and want help understanding their own brand more clearly. The goal isn’t to chase trends or produce generic websites. It’s to create a digital presence that genuinely reflects who you are — and helps you grow in a way that feels aligned and sustainable.

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I don’t aim for high volume. I work closely, intentionally, and long-term.

What I love most is not just designing a beautiful website, but witnessing the breakthrough moment when a client suddenly sees their business differently — clearer, stronger, and more confident — because their website finally looks like them.

Many of my client relationships last for years and often turn into something closer to a business family. I remain present, responsive, and available well beyond the launch of a site — wherever I am in the world.

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If this approach resonates with you,
I’d love to meet you.

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Karin